Shaftesbury PLC wanted to create a youth-focused strand of programming as part of central London arts & culture festival Soho Music Month. Engaged by delivery lead Creative Media Network, we recruited and mentored 2 cohorts of 17–24 year olds to support delivery of a Gen Z programme of events from a pop-up gallery on Carnaby St. Across 2 festivals training and mentoring hours were 600+, we also programmed and delivered 50+ music & arts events with the likes of Red Bull, Ashley Walters, gal-dem and GRM, and the young people received a qualification and ongoing mentoring.
SOHO MUSIC MONTH
