We operated the press office for the East London multi-arts venue as it launched a rooftop members bar, Village Green shopping destination, a new site of studio spaces, along with one-off events including everything from club nights to product launches and community initiatives. Our media strategy saw support from The Guardian, Independent, Shortlist, Stylist, Conde Nast Traveller, Vogue and a host of local media and bloggers, notching up a combined OTS of 10.5 million.
This pilot saw Break Comms collaborate with leadership consultancy Serrano 99 and hosts UNICEF, MediaCom, VMLY&R, and Reed Smith to bring young leaders from across the capital together to develop and enhance their positive leadership skills, empathy, and capacity to engage and influence their communities. The programme is inspired by a blueprint piloted in Lebanon, which supported 5k local young people.
One of the UK’s most iconic arts venues delivering creative, political and diverse output for over a century. We focus on their youth provisions including Creative Futures, a free year-round, extended programme of creative arts provision and training for young people aged 8-19 years old, and their annual Alter Ego, previously headlined by Yxng Bane, Ms Banks and Krept & Konan. In 2019, the programme engaged over 4,000 young people in 800+ hours of activity, with 50 new bespoke projects created by and for young people and designed specifically to remove barriers to participation.
Working with the Urban Nerds Collective, we welcomed 50k young people to the Converse CONS Project London for ten weeks of parties, workshops and youth focused programming, including a launch party with Pusha T. We scored 60+ pieces of coverage and 20 million OTS, engaging media and local communities, managing ambassadors, establishing partnerships and promoting key events.
PlatformLDN is a youth creative collective powered by young people and led by industry professionals. Formed during 2018’s Soho Music Month, the young collective became an entity in their own right. We have mentored them since, supporting them to secure a monthly show and podcast with Soho Radio, plus 2020 sees them launch a series of events at the Ace Hotel.
Sponsored by Nationwide and City & Guilds, the campaign took mental health lessons designed by Kings College London to thousands of 14-18 year olds across iconic UK venues, culminating at Birmingham’s NEC with an audience of 2400. The lessons were part of high-energy shows featuring performances and Q&As from the likes of Lady Leshurr, Paigey Cakey and Hussain Manawer.
Shaftesbury PLC wanted to create a youth-focused strand of programming as part of central London arts & culture festival Soho Music Month. Engaged by delivery lead Creative Media Network, we recruited and mentored 2 cohorts of 17–24 year olds to support delivery of a Gen Z programme of events from a pop-up gallery on Carnaby St. Across 2 festivals training and mentoring hours were 600+, we also programmed and delivered 50+ music & arts events with the likes of Red Bull, Ashley Walters, gal-dem and GRM, and the young people received a qualification and ongoing mentoring.
A radio production-training scheme and event series positioning 13-24 year olds from key Essex boroughs at the helm of the conversation around mental health via a series of roadshow events with the likes of Jamz Supernova and Sherelle. This responded to CAMHS research that local young people felt ill equipped to discuss and understand the topic. Social media reach was 1 million +.
A European influencer campaign showcasing the next generation of creative visionaries from London, Paris, Berlin and Milan. We tapped into the raw creative potential of young artists, designers, photographers and fashion students, harnessing their talent using the photographic power of the Huawei P10 with its dual Leica lens.
A climate-focused voter registration campaign motivating 2 million young people to register to vote in 2019’s General Election backed by the Children’s Investment Fund Foundation. The multi-faceted campaign educated young people about climate change through national OOH, experiential and a social media influencer campaign. 2.4 million 18-34 year olds registered to vote.